Fan-First. Data-Driven.
Culture-Fluent.

I'm an events marketing professional with over a decade of experience building authentic, culturally resonant campaigns at the intersection of Anime, K-pop, and Esports. My work lives at a rare crossroads: equal parts data analyst, creative director, and hardcore fan.

My career has taken me from coordinating 7 international KCON festivals for CJ ENM, to leading the Clash Royale League's pivot to a fully virtual esports season, to directing the marketing strategy for Crunchyroll's Anime Awards — growing the global vote from 18 million to 51 million across 200+ countries and earning two Telly Awards in the process.

What sets me apart is a fan-first philosophy that shapes everything I touch. I don't just market to audiences — I am the audience. That genuine cultural fluency, combined with a rigorous approach to analytics and a forward-looking interest in generative AI, XR, and emerging technology, lets me build campaigns that feel authentic and perform at scale.