Portfolio
Events & Campaigns
Case studies from a decade at the intersection of fan culture and live experiences.
The Anime Awards — Tokyo Broadcast
Directed end-to-end marketing strategy for Crunchyroll's Anime Awards, scaling the global fan vote from 18M to 51M ba...
✦ 51M global votes · 2× Telly Award winner · 200+ countries
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KCON — International Festival Series
Led digital marketing strategy for 7 international KCON festivals across North America, Europe, and Asia, generating ...
✦ 1B+ media impressions · 7 global festivals · 30+ agency partners · 2.5M+ channel followers
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Clash Royale League — 2020 Virtual Season
Architected and executed the complete marketing strategy for Supercell's Clash Royale League during its first fully v...
✦ 1M+ YouTube subscribers · 25M+ broadcast views · Elite teams: Team Liquid, SK Gaming
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OGN Esports — Content & Community Growth
Built OGN's social media presence and content engine from the ground up, achieving 600% community growth in 9 months ...
✦ 600% social growth in 9 months · 35M+ livestream views · 4M+ VOD views
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